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Housekeeping tips for holiday cottage owners

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Tips for Holiday Cottage Owners - Websites

Now that it’s that time of year again - when things are a little quieter in the holiday cottage enquiries season - it’s a perfect time to do a little housekeeping. I don’t mean housekeeping in the house though, I’m talking about your website and paid listings.

Here are some of my top tips for keeping on top of your online presence and making sure that you are up to date and ready for those enquiries and bookings to come flooding in!

1. Check your website for broken links.  Pages that you’ve linked to may have been removed, changed or no longer exist, which is not much help to your visitors.  Google will also be happier if your links are healthy, and we all know how important that is!

2. Are all your prices clear and up to date, so that it’s easy for prospective guests to find the information they need?  Is it time to start thinking about your pricing structure for next year?  Make sure your prices are consistent across your website and all your paid for listings too.  

3. Is your bookings calendar up to date?  If it’s not, get it updated! This is so essential, and without an up to date calendar you may miss bookings or, worse, double book guests.  Go through your own online calendar and paid for listings calendars and make sure all bookings are clearly and consistently shown.  On some sites you can even add provisional bookings.

4. Check your photos and add captions, both on your own website and your paid for listings.  Try and update some of the photos to keep things fresh, write some new captions and think of seasonal changes that you may make in the future too.

5. What about the text on your website and paid for listings?  Is it still up-to-date?  Would you still recommend the same tea shop or pub, or are there new or improved ones nearby that you need to write about?  Have you visited new places near your holiday cottage that you can tell your guests about?

6. Make sure your testimonials are up to date - if the last testimonial showing on your website dates back to last year it really doesn't make a good impression.  I have a diary reminder to update my testimonials every month.  I still leave in the older ones, but just make sure that there is at least one from the current or previous month.  Future guests really do look at these; they can make a big difference!

7. Are you focusing on the features of your holiday cottage?  It might be the location of the holiday cottage, the fabulous dining pub nearby, the bathrooms (you may have all ensuite bathrooms for example), it may be that you provide freshly baked cakes and biscuits for guests, or you have Sky TV packages, wi fi, free logs with the log burner or your cottage may be very child or dog friendly. Review what you want to promote, and make sure your website content matches.  

8. Finally, check through your terms and conditions.  Are they still relevant and correct, or has anything changed? Update and make sure you have a new set ready to go out with those enquiries and bookings that are going to start coming through soon!

 

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Visit Peaks holiday cottages are owned and managed by Wendy Boast who runs two large holiday cottages in the Peak District and has been doing this since 2006, when Riverside House was opened.Wendy and her family have been going to the Peak District for 30 years and have detailed knowledge of the area and things to do.  She loves providing families and groups with holidays in some of the country's most beautiful countryside and can help tailor make a family holiday, activity holiday or leisure break.  Wendy stays in both her cottages on a regular basis with friends and family to make sure that everything is in place for a welcoming break in the Peak District.In another life Wendy was employed in the marketing departments of solicitors' firms as well as working in publishing and bookselling.

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Guest Saturday, 19 September 2020
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